The announcement made at Bursa Malaysia formalises the RM60 million merger that will see Catcha Media subsidiaries and Says.com come together to form one of the country’s largest digital advertising business by reach, clients and spend, and potentially revolutionise the way advertisers reach out to Malaysia’s increasingly socially connected populace.
Catcha Media had on May 13, 2013 entered into a term sheet with Youth Asia Sdn Bhd, owner of Says Sdn Bhd. On July 11, 2013 the definitive agreements in respect of that term sheet were announced as signed.
The announcement of the merger, which synergises Catcha Media’s already established digital content leadership and broad online advertising base, with the power of social media and viral marketing of Says.com’s crowd-sourced curation service, has already generated significant buzz within the advertising industry.
Said Patrick Grove, CEO of Catcha Media of the new company’s plans: “The future of digital marketing in Malaysia is here and it looks like it is going to be enormous. Our teams have been meeting with several of the largest advertisers in the country, all of whom are extremely excited about the massive possibilities the new company presents to brands looking for a complete solution that can ride the crest of this unstoppable new media wave.”
Concurring, Khailee Ng, co-founder and CEO of Says.com said: “I can’t think of anything more exciting or more relevant to today’s socially connected Malaysians. The new company is the next step in the evolution of digital advertising in Malaysia – brand communication that puts advertiser content at the centre of social attention and speaks directly to the new generation of consumers in a way that generates the most influence. We can’t wait to share the solutions that we have just begun to roll out.”
Mobilemonday.net’s Mobile In Southeast Asia 2012 Report puts the number of internet users in Asean in 2012 at 163.5 million people, while Accenture has estimated that a further 194 million internet users will come online in the Asean-six nations alone between 2010 and 2020. The new company is strategically set to tap into that growth.
Both Catcha Media and Says.com are already a formidable presence in the region, with Catcha Media recording an estimated monthly reach of eight million people and Says.com recording an estimated monthly reach of six million people. Collectively the companies service over 500 large clients, with brands like Petronas, Proton, Maybank, Maxis, MAS, Unilever, Samsung, Guinness Anchor and Carlsberg ranking amongst its biggest spenders.
Catcha Media and Says.com’s coming together coupled with monumental shift in the media landscape on which the merger has been founded is anticipated to create greater potential for these and new clients and stimulate further ad spend growth in the online sector.