By BERNAMA
Bank Muamalat Malaysia Bhd (BBMB) is targeting to achieve RM1 billion in new deposits during its on-going “Oh Yeah” savings account campaign to lure new customers, says Deputy Chief Executive Officer Musa Abdul Malek.
He said the year-long nationwide campaign, which ends in March next year, is expected to attract between 50,000 and 100,000 new customers for the bank which already has an existing customer base of 700,000 depositors.
For the nine-months ended Dec 31, 2012, Bank Muamalat recorded a pre-tax profit of RM172.4 million while total deposits stood at RM16.5 billion.
Musa Abdul Malek
Musa Abdul Malek said the campaign was held to honour and appreciate customers’ support over the years.
During the campaign, RM4.8 million worth of prizes, including RM1 million cash, a Honda CRV, Proton Preve and smart phones, will be up for grabs.
“Five hundred winners will be selected throughout the campaign period.
“New customers only need to open an account with RM1,000 and do not have to fill up forms and write a slogan.
Their chances of wining would be better if they continue to top up their deposits,” he told a press conference in conjunction with a two-day ‘Oh Yeah” carnival here today.
He said similar carnivals would also be held in Kuala Terengganu, Kuantan, Johor Bharu, Ipoh and Seremban to get close to existing customers and to lure new depositors.
– BERNAMA
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