By BERNAMA
SINGAPORE- PT. MOL AccessPortal (MOL Indonesia),a subsidiary of MOL Global Pte Ltd., today announced the acquisition of AyoPay, Indonesia’s leading payment service provider specialisingin online game credits.
In a statement, the company said the strategic investment will expand MOL’sofferings in Indonesia, allowing partners and customers to achieve thefull benefits of both services.
President of Global Operations, MOL Global Pte Ltd, Craig White said: “Withan annual growth forecast of 33 per cent for the next five years, the Indonesianonline game industry holds immense untapped potential.”
He said MOL understands Indonesia’s games industry.
“We are dedicated to continue providing innovative ways to connect ourglobal partners with the Indonesian consumers.
“By bringing AyoPay under the MOL organisation, we are extending ourvalue to consumers with increased content and payment options.
“At the same time, we are also providing a credible, localised platform for global developers to monetise their products in this uniqueIndonesian market.”
He added that the acquisition reflects MOL’s continued commitment to investin key markets across the world, especially Asia.
Commenting on the acquisition, Patrick Setiawan, Country Manager for MOL Indonesia said the company had grow quickly over the last 12 months.
“We have seen a great increase in the number of Indonesian consumers whohave taken notice of MOL as a multi payment platform. AyoPay’s experience and expertise in the local market will be invaluable to us.
“We look forward to sharing and implementing best practices that are inplace throughout the combined company. Ultimately, we are determined to betterserve our consumers and partners with the expanded resources,” he added.
Established in November 2009, AyoPay is a payment service providerspecialising in online game credits for the Indonesian market.
It is one of the largest distributors for branded online game credits from various game publishers like Gemscool, Lyto, and Megaxus.
AyoPay is also the preferred payment option with a wide variety of paymentchannels like ATMs, cybercafés, online and mobile banking.
The investment represents another step towards MOL’s goal of creatinga premium online payment eco-system in the region.
Through the combined assets, it will provide a comprehensive payment solution.
It will also generate more monetisation opportunities for its global game publishers and social network partners.
-BERNAMA